The Golden Globe Race offers a true test of traditional seamanship and human endeavour without the assistance of modern technology. Each competitor will battle against the elements for around 300 days at sea completely alone. At times they will be closer to International Space Station than to civilisation on Earth.
The adventure also offers brands and organisations the opportunity to become involved as a HJ Sailing Team Partner, Official Supplier or Preferred Supplier.
The 2022 Golden Globe Race is one of the most cost-effective and versatile partnerships opportunities in adventure sport today.
During the previous edition of the Golden Globe Race in 2018, the race boasted a PR Value of $185 million with 15 billion opportunities to see (via Independent Report by Meltwater).
Close to 110,000 people visited the Race Start in 2018 while online the race reached 45 million users on Facebook and gained close to 10 million page views on the official website.
HJ Sailing is able to offer a cost-effective, creative and versatile partnership platform as part of one of the world’s most unique and truly competitive sporting adventures.
We can offer brands and organisations the opportunity to showcase their product or message to a global audience before and during the Golden Globe Race, providing over two years of unique content and coverage.
We are looking for single Title Partner for the race, who will receive all the benefits of other Team Partners plus an exclusive right to special boat naming – such as “Brand- Puffin”. In the 2018 race, brands such as DHL, Hanley Energy and Matmut Insurance took advantage of this option to great effect.
In addition, the Title Partner will receive the opportunity for branding exposure on Puffin’s Mainsail, Hull and below decks and access to Ian for corporate speaking events before and after the race.
Team HJ are looking for Team Partners for the race, who will each receive the opportunity for exiting media coverage and unique content from Ian’s sailing adventures both before, during and after the race.
Team partners will additionally have opportunities for branding exposure on Ian’s personal race and supporters kit, flag branding and access to exclusive hospitality options at the race start, race finish and prize-giving ceremonies.
Partners will be displayed and showcased on all of HJ Sailing’s digital assets including an individually dedicated Team Partner Page where their business or organisation can be presented, including interviews with or product reviews by Ian on board the race boat.
We are looking for Official Suppliers for the Race, to provide both equipment and services to support the campaign. From food and nutrition to logistics and of course sailing equipment and supplies.
As an Official Supplier, HJ Sailing offers the opportunity for brands to benefit from exposure across the whole race, putting their products and services on a global stage. The Officer Supplier will have exclusivity within its product category (where practical) to promote its products or services to the Golden Globe audience through creative branding and media exposure. Additionally, opportunities for product reviews by Ian while ashore or at sea will be available, as well as access for interviews for brand content.
Team HJ are keen to add Preferred Suppliers to the campaign who will be able to take advantage of association with Ian’s GGR media coverage and be displayed on Team HJ digital assets, prominently positioned as Preferred Suppliers.
A seasoned business leader as well as an adventurer, Partners will have opportunities for skipper, Ian Herbert-Jones to attend events such as after dining speaking or team building days.
A solo non-stop circumnavigation provides no better test for a product’s durability, resilience and quality. Partners can access reviews of their products during the pre-race and race schedule.
As part of the partner packages, logos can be displayed on the Puffin‘s hull, mainsail and/or spinnaker with opportunities for flag branding while in port.
The 2018 Golden Globe Race achieved a PR Value of $185 million, partnering with HJ Sailing offers the opportunity to gain global press coverage throughout the pre-race and race schedule.
Sailing solo non-stop around the world offers a unique opportunity to create and gather content. HJ Sailing Partners will have access to image, video and text content as well as exclusive use opportunities.
Partners will be displayed and showcased on all of HJ Sailing’s digital assets including but not limited to the website, newsletters and social media platforms.
Unique and exclusive hospitality options available to Partners at the Race Start and Finish.
